Monday, September 15, 2008

Eco-Buyer Beware - 1,017 "Green" Products Are Not "Green"

Vice president of the environmental marketing firm TerraChoice, Case last year sent his researchers into a big-box retail store to evaluate the green advertising claims of some of the products on its shelves. The results were startling: of the 1,018 products TerraChoice surveyed, all but one failed to live up fully to their green boasts.

read more | digg story

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